How to get the verified badge (green tick) on WhatsApp Business in India
Updated · Jawab team
Short answer
WhatsApp replaced the green tick with a blue verified badge. An Indian business can get it in two ways: subscribe to Meta Verified for business, or, on the WhatsApp API, apply for an Official Business Account through your provider, which Meta grants mainly to well-known brands. Most small businesses don't need the badge: a verified business profile and a consistent display name build most of the same trust.
Route 1: Meta Verified for business
A paid monthly subscription from Meta that adds the verified badge and extra account protection and support. You apply from within WhatsApp or Meta's business tools and prove who you are with business documents. Check Meta's current eligibility and pricing for India before applying, as both change.
Route 2: Official Business Account on the API
Businesses on the WhatsApp Business Platform (the API) can ask for an Official Business Account through their provider. Meta looks for a notable brand: typically press coverage in independent publications, not paid or promotional articles.
- Complete Meta business verification for your company.
- Have an approved display name that matches your brand.
- Turn on two-step verification on the number.
- Collect links to independent news coverage of the business.
- Ask your provider to submit the request; if it's refused, you can reapply after a waiting period.
Do you actually need it?
For a clinic, salon or coaching institute, customers usually trust you because they found you on Google, saw your ad or were referred. A complete business profile (logo, address, hours, website), a display name that matches your signboard and quick, useful replies matter far more to bookings than the badge.
Frequently asked questions
- Is the WhatsApp green tick still available?
- The green tick has been replaced by a blue verified badge, the same style Meta uses on Facebook and Instagram. Businesses that previously had the green tick show the blue badge.
- Can a small business in India get the WhatsApp verified badge?
- Yes, through a Meta Verified for business subscription where it is offered. The free Official Business Account route on the API is mainly granted to notable brands with independent press coverage.
- Does the verified badge improve message delivery?
- No. Delivery and template approval depend on Meta's policies and your quality rating, not on the badge. The badge only helps customers recognise the account as genuine.
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- WhatsApp Cloud API vs the WhatsApp Business app
- Click-to-WhatsApp ads: a setup guide for Indian businesses
- WhatsApp chatbot or a human team inbox: which do you need?