WhatsApp cost calculator
Enter how many messages you send and receive in a month. You get Meta's charges with 18% GST, and the total with a Jawab plan on top. Rates are Meta's India rates as of 27 September 2026.
Offers, festive sales, cart reminders
Reminders, order and delivery updates, receipts
Answers to customers who message you
Each gets 1,000 free replies a month
Your monthly cost
₹6,357
a month, all in
- Marketing · 1,000 × ₹0.8631
- ₹863.10
- Utility · 1,500 × ₹0.115
- ₹172.50
- Replies · 1,000 free, 1,000 × ₹0.115
- ₹115.00
- Meta's GST (18%)
- ₹207.11
- Meta's charges
- ₹1,357.71
- Jawab Growth
- ₹4,999.00
Plus a one-time setup fee of ₹35,000 for the Growth plan, when you start.
The rates behind it
| Message type | Meta rate | With 18% GST |
|---|---|---|
| Marketing | ₹0.8631 | ₹1.0185 |
| Utility | ₹0.115 | ₹0.1357 |
| Replies to customers | First 1,000/number free, then ₹0.115 | ₹0.1357 |
Per delivered message, from Meta's India (INR) rate card, as of 27 September 2026. Meta revises its rates from time to time; check Meta's WhatsApp pricing page for the latest. For how message categories work, read our WhatsApp Business API pricing guide.
Frequently asked questions
- How is the WhatsApp cost calculated?
- Meta charges per delivered message: ₹0.8631 for a marketing message and ₹0.115 for a utility message in India, plus 18% GST. From 1 October 2026, replies to customers cost ₹0.115 each after the first 1,000 a month per WhatsApp number. The calculator multiplies your volumes by these rates and adds GST.
- Are replies to customers free on WhatsApp?
- Until 30 September 2026, yes. From 1 October 2026 Meta charges replies at the utility rate after the first 1,000 a month per business number. Conversations that start from a Click-to-WhatsApp ad or a Facebook call-to-action button stay free for 72 hours.
- Does Jawab add a markup on Meta's message charges?
- No. You top up a wallet in the app and Meta's rates are deducted per message, at cost. Jawab charges only its monthly plan and a one-time setup fee.
- How can I lower my WhatsApp bill?
- Send reminders and order updates as utility templates rather than marketing, broadcast to interested segments instead of your whole list, and let customers message you first, for example from a click-to-WhatsApp ad or a QR code, so replies fall inside your free allowance.
जवाब · jawāb · noun — an answer
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